1.Executive Summary

Products
A wide variety of fresh farm produce (fruits, vegetables, and other seasonal crops)

Target Market
Food manufacturing companies and individual consumers

Business Model
B2B and B2C supply of fresh farm products

Vision
To become the most reliable and trusted supplier of fresh farm produce in Southern Africa

Mission
To deliver high-quality, fresh, and affordable produce while ensuring customer satisfaction and profitability.

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2. Business Description

B-runners Enterprise is an agricultural supply business that specializes in the producing, procurement and delivery of high-quality fresh farm produce. Based in Blantyre, the business aims to bridge the gap between local farmers and both corporate and individual buyers. We focus on freshness, reliability, and consistent supply to meet the growing demand for natural produce in Malawi.

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3. Market Analysis

Industry Overview

Malawi’s agriculture sector is a key driver of the economy. With increasing urbanization and rising demand for healthy food, the fresh produce supply chain is becoming more important, especially for food processors and health-conscious consumers.

Target Market

Food Manufacturing Companies: Need large volumes of uniform, high-quality produce on a consistent basis.
Individual Consumers: Seek affordable, fresh, and locally-sourced food for personal consumption.

Market Needs

Reliable supply chain for farm produce
Competitive pricing
High product quality and hygiene
Convenient delivery systems

Competitive Advantage

Direct sourcing from local farms (ensuring freshness and supporting local farmers)
Strategic location near Blantyre for easy access to markets
Personalized service and flexible order sizes


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4. Marketing Strategy
Branding
Position B-Runners as a trusted, ethical, and efficient supplier of farm-fresh goods.
Promotion
Social media presence (Facebook, WhatsApp Business)
Direct outreach to food processing companies
Flyers and posters in local markets
Word-of-mouth referrals and loyalty programs

Distribution Channels
Direct sales and delivery to companies
Roadside pick-up for individuals
Plans for a small physical outlet and future online ordering system


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5. Operations Plan
Procurement
Partnering with local farmers in Malawi and neighboring countries
Ensuring quality control at the farm level

Storage and Logistics
Use of temporary cold storage or shaded collection points
Delivery using company vehicle or hired transport

Daily Operations
Morning collection of produce
Mid-day quality check and packaging
Afternoon deliveries
Customer feedback collection and planning for next day


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6. Management & Organization
Ceo & Founder – Oversees sourcing, logistics, sales, and customer relations.Team: Currently a lean team; plans to hire a logistics assistant and admin officer as business scales.Legal Structure: Sole Proprietorship (can be revised later to Limited Company)

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Revenue Model
Bulk sales to companies (contracts/monthly supply agreements)
Direct-to-consumer sales with daily or weekly deliveries
Profit margin target: 20–30% on each sale

Financial Goals
Break-even within 6–8 months
Monthly revenue target (Year 1): MWK 20,000,000,000
Reinvestment in scaling (more farms, better transport, more staff)